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Mediation

Business Disputes – The 7 Golden Keys to Mediation Excellence

April 22, 2021 By Eddie Senatore

business-disputes-7-golden-keys

Business Disputes and Conflicts Are Never Fun

I’m going to make a bold statement. Not all mediators are equal.

Some of you have already learnt this the hard way. I hope many of you never have to discover this at all. Business disputes and conflicts are never easy, nor fun, but happen.

If you find yourself having to deal with business disputes, it’s always best to do this with confidence, and clarity, and sooner rather than later.

To help you to make a clear decision upon mediation or court, I’m sharing with you my top 7 golden keys to achieving good outcomes through excellent mediation. Good mediation will get the job done, but great mediation will touch you at your core and stay with you as peace and gratitude.

What are the Key Things that Make Mediation Unique and So Powerful?

Confidentiality
Mediation is a strictly confidential process. Your mediator may only speak about your mediation to other people with your permission. Therefore, only your mediator’s authorised advisors or close and immediate support people may be privy to any discussions in mediation.

Release of Information
Your mediator may only release information at the completion of mediation as instructed and agreed to, by both parties unless obligated to by law or permission is given to do so.

Ground rules
Mediation is a respectful discussion and free from any threats or abuse. This is achieved by the facilitation of all parties agreeing upon a set of ground rules. This will outline clearly how you will treat each other during mediation. These ground rules will be maintained and upheld by your mediator.

Neutrality of Mediators
Your mediator must always be neutral and impartial. They will not benefit from a specific outcome of the dispute. A mediator will not be bias towards any party, and must not have any real or potential conflict of interest. Any real OR potential conflict of interest must be disclosed and discussed immediately. This allows you to raise any concerns you have if you become aware of any.

Mediators are NOT your Advisor
Your mediator assists you to reach an informed and voluntary agreement. As such, they will not provide legal, other advice or judgement under any circumstances. Your mediator may however, assist you to make an informed decision and may suggest/refer you to independent advice or counsel.

Inadmissibility
Offers made, information shared, and the things discussed and considered in mediation are not admissible as evidence in court. This allows you to carefully and clearly consider your options without fear or force to do something you haven’t fully agreed to.

Agreements
Mediated agreements are done so freely. If not, you may speak privately with your mediator to share your concerns with them. If the agreement is written, signed and dated it will have some legal weight and can be admitted and presented as evidence in court. Ultimately, in this event, the judge decides if they will order you to follow the agreement you reached.

If you are experiencing, or wish to prevent, conflicts and business disagreements, contact me directly for mediation counselling on 0448 000 010; or hello@eddiesenatore.com or browse my website www.eddiesenatore.com to read some real life stories.

Tune into our video to learn about the 7 Golden Keys to Mediation Excellence

Filed Under: Blog, Business Mediation, Mediation Tagged With: business disagreements, business disputes, business issues, great mediation, mediation counselling, mediation or court

Why Mediation? 9 Reasons Why

April 14, 2021 By Eddie Senatore

why-mediationA Guide to Mediation

When business conflicts occur, they can often arise with or without notice or warning signs, and can feel like you’ve been hit by a freight train.

If there could be just one thing I continually recommend above all else to anyone enduring or wishing to avoid forceful and hostile conflicts, it’s this – ‘Don’t hesitate, have a conversation and ask for help!’

30 years of experience in the mediation business has shown me, the earlier you ask for help, often the smoother, easier and less costly the outcome. Disputes and issues have a way of compounding and gaining momentum – just like a snowball does. It’s always best to start whilst you’re at the top of the slope. It can afford you a better perspective and foundations to work from.

Sorting out issues and conflicts in mediation, is a far better choice than going through the courts. Some reasons are more obvious than others.

Why Choose Mediation?

So, here’s my 9 reasons why mediation:

1. Commitment – It’s up to you

Mediation is a voluntary process. Parties who agree to mediation do actually want to resolve the issues.

2. Confidentiality – Fundamental

Mediation is strictly confidential and always private. Going to court is not. Mediation by law must remain confined and may not be used outside these parameters without permission.

3. Cost – A big one

Mediation simply costs less than going to court. Your fixed cost is known up front so there will be no hidden surprises or mounting costs.

4. Time – The most precious

You control the time not the system. Mediation can be arranged at short notice.

5. Flexibility – It fits in with you

Mediation is a flexible, informal process. You decide what you will discuss and can take a break whenever you need. Unlike court processes, which are very formal and controlled by a judge.

6. Honesty – Another fundamental

Mediators are skilled professionals, creating a safe environment where you are able to speak honestly about the impact the conflict is having on you and what you require to resolve it. This allows you to discuss issues, explore options and reach agreements that meet your needs, interests and expectations.

7. Support – If you need help, it’s there

Non-participating support persons are welcome to attend the mediation, subject to the agreement of all parties.

8. Agreement – You decide what to agree on

Your agreement may result in a simple handshake agreement, a written reminder, a signed agreement, which has some legal weight, or you can take further steps to turn your agreement into a contract. It’s totally up to you.

9. Finality – Get on with your life

Agreements reached in mediation are yours. Generally then these agreements are much more likely to be more successful in the long run.

Business Conflict Management

If you are experiencing or wish to prevent business conflicts and disagreements, please get in touch with me. Let’s have the conversation.

Contact me directly on 0448 000 010; or hello@eddiesenatore.com or read some real life stories on my website www.eddiesenatore.com

Tune into our video to to find out Why Mediation?

Filed Under: Blog, Business Advice, Business Mediation, Business Mediation Doctor, Mediation Tagged With: a guide to mediation, business conflict management, business conflicts, mediation business, why choose mediation, why mediation

Business Dispute Mediation – Being a ‘Right Fighter’ is No Way to Win

April 5, 2021 By Eddie Senatore

Finding a Better Way to Resolve a Business Dispute

business dispute mediation

Amidst flaring tempers, heightened emotions and conflicting views, being stuck in the middle of a business dispute can be devastating to all involved.

With 30 plus years of experience in dealing with people in difficult situations who are stuck trying to find solutions, I’ve learnt a few home truths about mediating and achieving the right solutions.

Whilst the topic of the conflict may vary, there are a number of common threads to any dispute which can make or break those involved. Any conflict or dispute undoubtedly creates uncertainty, instability and can end up being extremely costly if handled the wrong way.

Business dispute mediation is a process of negotiation between parties in a dispute. At all times, it must be managed by an unbiased, independent, and impartial voice within a confidential, structured, and personable setting. Ultimately, there are no winners whilst the state remains hostile and positions entrenched.

The concept of mediation is to provide cost effective outcomes either before or after relationships break-down. For people in this position, I provide a bridge to your solutions. I ensure a safe and respectful environment to meet and discuss the issues.

Mediation Creates 4 Key Outcomes

  • Allows you to be heard equally and fairly;
  • Work out which issues are important to each party, and why;
  • Uncover areas of agreement and common ground, and to;
  • Help the parties find solutions for the identified issues.

It’s important to remember, in a mediated outcome, the solutions are by nature, what you agree to, rather than a dictated to you – the WIN/LOSE dual.

Mediation is a voluntary process, in which the parties involved take ownership of, and are responsible for finding workable solutions to the identified issues. Whilst some solutions are better than others, and often these solutions may not be perfect, they are indeed solutions all parties can live with, and begin moving forward in their own lives.

How to Resolve a Business Dispute

how-to-resolve-a-business-dispute

If you are experiencing or wish to prevent business conflicts and disagreements, please get in touch with me and let’s have a confidential conversation. From experience, I can say, the earlier these matters are addressed, the lesser the pain, suffering and cost.

Contact me directly on 0448 000 010; or hello@eddiesenatore.com

Filed Under: Blog, Business Advice, Business Mediation, Mediation Tagged With: business conflicts, business dispute mediation, concept of mediation, how to resolve a business dispute, small business disputes

Mediation Today Interview

November 10, 2020 By Eddie Senatore

Monday 2 November 2020 – Mediation Today

Eddie speaks with Vesna Cvjeticanin – Mediation Today on FM Radio 98.3 about what he’s been up to in the mediation field lately.

https://media.blubrry.com/eddiesenatore/www.eddiesenatore.com/wp-content/uploads/2020/11/Eddie-Senatore-Mediation-Today-Interview-2-Nov-2020.mp3

Podcast: Play in new window | Download

Filed Under: Business Mediation, Mediation, Podcasts Tagged With: accredited mediator, business advisor, mediation today, national mediator

Fire and Hail

May 6, 2020 By Eddie Senatore

"What do you do when you’re faced with disaster? Talk, that’s what you do.

I've been working pretty hard and my business is doing well. I have a lot of good clients. I was looking forward to the new year, excited and ready to jump in.

Then disaster.

A spot fire burning in the outer suburbs, it came up to the rear of my workshop yard. It ultimately found itself into the back of my warehouse.

The firefighters were too busy looking after the houses that circled and enclosed the industrial estate. Access was not possible. There I was in the back of my yard with a hose. Hosing down my warehouse and the back fence. I did eventually put out the fire.

It wasn't too bad, but there was some damage.

I'd lost about a quarter of my stock.

All the metal frames I use to fix in my glass frames had buckled and some of the timber had caught on fire itself. I still had plenty of stock left though and I thought I could get on but some of the stock that was burnt was critical to my work program. My clients were understanding when I explained I had to push back jobs.

It did in fact get worse. I didn’t think slowing down my work program would be such a drama, but when you are coming out of the Christmas slow down, money wasn't coming through the door. I still had to pay for overheads somehow.

I was trying to get back into it, then two weeks later the worst hail storm in seven years, hit my area, punched holes in my roof and the water that came through, flooded the back end of the warehouse. So not only did I have steel frames that were warped and some of my timber that was burned, I now had a lot of rain impacted timber.

Now I’m in trouble.

Now I have lost about 60% of my stock. It was either buckled, burnt or swollen.

Yes, I had insurance but that was another problem. I geared-up late last year. I bought a lot of stock at discounted prices. My insurance claim will only partially cover the cost of my stock.

Now I have this situation where the money I'm going to get in from the insurance is not enough to replenish my stock, no money in the bank, my overheads need covering and I have a whole bunch of back orders to fill.

I found someone to help me.

I think it's unfair that I should go bankrupt, when this situation I’m in wasn't my fault.

We formed a plan, talked to my customers and suppliers and most of them were good. Clients were particularly good. They were happy to wait for their projects to start and the Australian Taxation Office was good too. There were a couple of creditors that were getting a bit antsy, but it seemed like they were having some problems themselves. So a bit of communication and some skillful negotiation, I hope that I can stick this out and get back on my feet.

There could be any number of reasons you need help with your business. 

Let's connect for a coffee and discuss your options.

Filed Under: Business Mediation Doctor, Mediation Tagged With: business mediation doctor, business problems, fire and hail

A Builder’s Story

May 6, 2020 By Eddie Senatore

"It was a good lesson. A hard one to take. I spent 10 years working on my business, being an industry leader, building new homes. Not just any old house; not your rectangular box shaped house; complicated homes. Pushing boundaries with design and adopting new materials. You know it’s one of mine when you drive by. Like each homeowner, it’s unique in its own way.

I have won plenty of awards, the usual awards from industry judges but the awards I really cherish are the people’s choice awards. When I win these, I know I have had an impact. I am part of their lives and the creation of memories. When they are asked about their home, I feel so satisfied and proud that my name gets a mention.

At the height of my business I employed over 20 people and owned my own design company where we would methodically work and rework designs making sure my signature design and construct would show through. Usually my designs were approved by local authorities in a 4 to 6-week wait. Lately the turnaround has blown out the 3 months and I have clients screaming to have their homes built.

The reason - I ran out of money.

The more and more intricate my designs became, the longer it took to design, build and unfortunately, they cost more. I didn’t factor in the additional costs associated with managing these projects.

I was juggling the cash.

I would take a deposit from one homeowner and use it to pay the bills for another. I took some advice and the choice was stark. I would have to file for bankruptcy and put together a plan to work out my financial situation.

While the advice was that there would be some short-term pain associated with this choice, the long-run would work out. I thought to myself that’s not really a choice. My reputation, my homes, my design, would all be mud. I couldn’t possibly risk all that. I decided to keep going and be more diligent with how I managed the cash and also I would try and sign-up as many new clients as possible.

I lost control. Money coming in here and there, but it was going out just as quick there and here. The more I tried, the more the merry go round picked up speed. Phone calls, delays, anger and stress. I just wasn’t thinking straight.

It all came to an end when someone I owed money to filed for my compulsory bankruptcy. It wasn’t me, it was someone else who forced my business to be closed down. I thought I had a relationship with them. I had lost touch.

My business collapsed. I owed over $4 million in debts, not to mention half built houses.

Now families will have a different memory of my designs and construction. I discovered when you are under pressure you don’t see things as you should. You simply can’t do it on your own. You need help and that’s okay.

There could be any number of reasons you need help with your business. 

Let's connect for a coffee and discuss your options.

Filed Under: Business Mediation Doctor, Mediation Tagged With: builders story, business mediation doctor

Small Business Disputes

March 5, 2020 By Eddie Senatore

Small Business Disputes

small business disputes

Options, options, options

Resolving small business disputes is tricky, with little by way of options. The usual plays are thrown out as alternatives; sell the business, appoint an external administrator (the type will depend on the circumstances) or some form of court intervention.
Here’s why you should consider the mediation process first.

1. Confidentiality

Business mediation is a confidential process, unlike litigation where you bare all to the public. It is arguable confidentiality is in a company’s best interest (and as a corollary a director’s duty). Public knowledge may tarnish a company’s reputation and value. Keeping conflicts private makes sense.

2. Providing options

Ideation is a bedrock tool for innovation. So to mediation. Mediation enables option generation. In mediation it is the business owners who determine which course of action is appropriate; the parties will construct and resolve their affairs. No one else.

3. Cost and time

We don’t have enough of either. Mediation is an alternative to costly litigation for example. Mediation will save money because it can bypass court fees and associated costs. Mediation can move quickly as the parties choose when to move forward rather than move to someone else’s schedule.

4. Flexibility

Following on from controlling time is flexibility. The parties can call on mediation at times when it works for the parties. Video conferencing mediation is also an option.

5. Control

By far one of the key benefits. The parties control the outcome, not the court. Usually the court is about winning or setting principles. Mediation enables parties to find some common ground and develop an agreement that could even provide mutual benefits.

Of course not all matters will resolve themselves. One thing is certain, commercial mediation services and facilitation (before conflicts escalate) should be key interventions to be considered.

Filed Under: Blog, Insolvency, Mediation

Working with those in business to stay in business

January 12, 2020 By Eddie Senatore

This document below discusses many solutions to your business problems , including start up funding, working capital and cashflow. The information is also available as downloadable PDF about the tools of business.

Why businesses fail and how you can keep it from happening to yours.

Business Failure.
This is a phrase that strikes fear into business owners and entrepreneurs, and for good reason. Simply put, a lot of businesses do fail.

Why? This could be your product, your market, or uncontrollable and unforeseen economic events - or this could be you.

Ouch. That is not an easy thing to hear.

As an entrepreneur and business owner, you do not want to fail, and if this does happen, you want it to be despite your best efforts. You do not want it to be because of something you did or did not do.

Yet a lot of the time, that is exactly why failure happens. The person running the business does not understand one or more basic fundamental business principles, so they are not able to take the necessary steps for success.

Don’t let that happen to you.

How to avoid being the reason your business fails

In the over 30 years’ experience of helping business owners, I have yet to come across a truly unique way of going bust. In the interviews conducted with business owners and entrepreneurs who have personally experienced business failure, I see the same problems over and over.

Understand the reasons why businesses fail, and take the steps to make sure that yours does not. Get control of the fundamentals.

Let’s back up a bit and go over some numbers.

What the statistics tell us.

Statistics tell us that experience, planning, and capital management skills are major factors for why businesses succeed or fail. See page 6 to see research results on business failures.

Although statistics like these are helpful as a starting point for understanding what could go wrong, they do not tell you the whole story. They certainly do not give you a way to identify and overcome the problems that may crop up in your own business.

That is why I’ve written this business fundamentals primer. Entrepreneurs and small business operators need to be able to find and fix leaks in the pipes before they become gushing rivers of lost money.

I have many years of experience working with struggling businesses, helping them to get back on track, and I have found there are seven big elements that determine success or failure.

Whether you are starting a business and want to get it right straight out of the gate, or you have become worried that maybe everything is not as it should be with your existing business, tackle these elements one by one to make sure you are on the right track.

    Statistics maintained by the Australian Securities and Investments Commission in Australia reveal the reasons why businesses fail.

    • Lack of experience
    • Poor location
    • Poor financial control
    • Ineffective strategic management
    • Cash flow planning​

    Within the last couple of years, the US Small Business Administration cited these as the major reasons businesses fail.

  • Lack of experience
  • Insufficient capital
  • Poor location
  • Poor inventory management
  • Over investment in fixed assets
  • Poor credit arrangement management
  • Personal use of business funds
  • Unexpected
  • ​

Here is a record of the top 5 reasons for business failure from the Dun & Bradstreet Business Failure Record, 1981.

  • Inadequate line experience
  • Inadequate managerial
  • experience
  • Unbalance experience
  • Incompetence
  • Unknown​

Gustav Berle in The Do-It- Yourself Business Book adds the following two reasons.

  • ​Competition
  • ​Low Sales​

What I've gathered from years of working with struggling businesses.

Get these elements right, and you are well on your way to a thriving enterprise. Get them wrong, and well… you end up talking to someone like me to try to avoid disaster.

Following are the top seven elements.

Startup Funding

Startup funding is all about the money you will need to start a new business. Here are some of the issues you face when you make these decisions.

How much will you need? Expenditures fall into these three areas.

  • One-time expenditure
  • Operations
  • Growth and expansion

Step One: Estimate your costs

This workup should give you a good idea how much cash you will need.

  • Formulating your business idea, product or service
  • Validating your business idea, product or service
  • Licenses and authorizations
  • Legal costs
  • Accounting costs
  • Insurance
  • Rent
  • Materials / inventory
  • Business coaching
  • Marketing
  • IT systems
  • Staffing costs - salaries and other payroll expenses like workers’ compensation
You have probably heard the old startup adage “Halve your revenue predictions and double your cost estimates.” The point is, you should always expect something to come out of left field and surprise you, because at some point, it will.

Most businesses scream out under capitalization or lack of startup funding – money is tied up in their working capital. When the cash is tied up, it leads to further problems. You delay production and your scheduling falls behind. That means you now need more money to cover overhead costs you had not budgeted for, which in turn reduces your profit. When your money is tied up like this, you tend to start relying on bank financing and avoid paying your creditors or taxes.

Next thing you know, you are a business failure statistic.

Step Two: What will be the source of the capital?

What will be your mix of startup funding – equity or debt?

With both forms, you can raise money from traditional or other sources such as:

  • Banks
  • Friends and family
  • Angel investors
  • Government grant funding
  • Crowd funding – internet sites that facilitate funding for projects by collecting small contributions from the general public
  • Large venture capital investors
Equity

This means taking a stake in your business. You will only get a return on your stake if you make enough money to pay all the bills and have some left over; that is when you make a profit.

The more equity you give away, the more control of your business you lose. If the business is wound down, you will likely lose the lot, unless of course you sell your business for more than what you invested in it.

Debt

With debt you borrow money on a promise to repay the loan. The repayment comes with conditions. You will be required to pay interest and probably provide some form of security, whether it is in the form of the business, your personal home, or in many cases, both.

The more debt you take on, the more debt you have to repay, and if you get in over your head, the higher the probability that you may risk bankruptcy.

Whilst you make the loan repayments you are in control of your business. Miss the loan repayments and you will lose control of your business.

Working Capital

Working capital is the money used in the day-to-day trading operations. It is a measure of the current assets of a business less its current liabilities.

Working Capital = Current Assets - Current Liabilities

Current assets include cash, debtors and inventory. Current liabilities include any items which are due to be paid within the next 12 months.

Simply put, you need to have enough cash to keep the business liquid; that is, enough to pay the bills as they fall due.

Here is the tradeoff.

"Hold high levels of cash and stock, and you will remain liquid, but with lower profits. Hold lower levels of investment, and profits may be higher, but with greater risk of liquidity."

Get this wrong and it will destroy you. Working capital is a complex mix of time and money, and you should have defined policies for it.

Policies around working capital

  • What level should you have
  • How to manage inventory, receivables and payables
  • What level of investment
  • How much of each – inventory, receivables and payables
  • Who to have accounts with, what are the terms of trade

Ways to fund working capital

  • Cash reserves – subject to what return business owners want
  • Overdraft – usually repayable on demand, with an interest cost
  • Fixed term loan – usually long term, with a higher interest cost
  • Trade creditors – subject to terms offered by suppliers

Again, there is a trade off between risk and reward.

"You could fund your whole operations with long term funding, and whilst you will be liquid. It will cost you more, so profitability is lower. Using short term funding to cover the whole of your operations trades profit at the risk of liquidity."

________________________________________

"Try to match short term funding with short term needs and longer term financing for your stable working capital and longer term asset needs."

The Cash Conversion Cycle

Making money is one thing and converting it into cash is another.

The cash conversion cycle is the number of day’s cash sits out of the business (inventory and sales of account) less the days you can have with the cash in your business (how long it takes you to pay your bills).

How quickly can you convert the capital you invested from a spend, to putting it through whatever you are doing, to a recovery back into your bank account?

A very simple practice to get cash back into the bank is to make sure your customers pay on time. If you have given your customers 14 days to pay the amount you are owed, then you should make sure the amount is actually paid within 14 days.

Letting this blow out to 21 days or more just means you are giving your customer a loan without charging interest.

Here are some issues that will affect how quickly you can convert your investment in working capital into cash.

What sort of trade terms are you getting and how long does it take you pay?
​The more time you can get from those to whom you owe money, the better. Paying accounts is a little tricky. How long you get to pay your accounts will depend on your supplier and the deal you negotiate with them. Risk your reputation if you don’t manage this well.

How long is it taking you to convert raw materials into items you can sell?​

Take into account waste, inefficiencies, and losses. How long does it take to make the goods? How long does stock sit on shelves? Improving these times will shorten your cash conversion cycle.

How much time are you giving people to pay, and how long are people actually taking to pay you?

Let’s say your average debtor days equal 55. The more time you give customer to pay, the longer it takes to convert to cash. You can play with the number of days customers have to pay – you could offer 45, 30 or 21 days. The better you manage this process with follow-up and enforcement, the shorter this period becomes.

Cash or Profit

Understanding the difference between profit and cash is critical. Cash is the money sitting in your bank account. Profit is the difference between revenue (sales) and expenses.

Profit = Revenue - Expenses

Revenue may include such items as a gain on the sale of an asset. Some revenues are not cash, such as gains in value of a stock.

Expenses may include depreciation or amortization (these items are not cash either).

Payments that do not go into your profit calculation include your principal loan repayments, tax payments, and asset purchases.

Just because you have cash in the bank, does not mean you can spend it all. Some cash must be kept in reserve to cover deferred expenses.

The most obvious deferred expense is tax. Businesses have collapsed because they spent the money that should have been kept in reserve to pay their taxes and other large periodic expenses.

Just because you make a profit, does not necessarily mean your business is in good shape. If you do not collect what is due to you from your customers, or if you spend on investments or non- core items such as luxury motor vehicles, that profit figure is meaningless.

 If you take the cash out of the cycle by spending it on items other than the ones for which it’s been set aside, it needs to be replaced. That replacement may be in the form of borrowed money, which then increases your interest expenses and erodes your profit, or additional startup funding, which means you lose more control of your business to others.

Strategy

Research, plan and document, but maintain some flexibility. In other words, make a plan, and expect it to change with circumstances.

Validating your business may be the only planning you need to do. We all make assumptions about our business. Validating is a process of testing those critical assumptions about your business, such that if the critical assumptions fail, your business would fail too.

Assume that things will go wrong; some of those things will involve factors that are outside your control such as economic and technological factors, or change in trends. There are some elements you can control, such as the people you employ and the client base you target.

Have a robust system of review and analysis, and try to keep a good, authentic support system around you (we will address this further down).

Here are the elements your strategy needs to address.

  • How you use your startup capital (see the first two sections on page 9 and 11)
  • How you position yourself in the market
  • What you sell
  • How you sell
  • Your competition – who else is in the game and how to play against them

You need strategy to manage these elements. It is easier than you think, and it does not have to be perfect, but you do need a plan.

Management

Just because you love or are good at doing something, does not mean you will be good at running a business, nor love it. There are a few different skill sets that need to be in place on a successful management team.

  • Product development and production
  • Human resources
  • Capital management

What we often see with struggling businesses is a manager or team that has strong technical skills but poor capital management experience. Without that critical element, it doesn’t matter how good your product or service may be. A business, which by definition exists to make a profit, needs good money management if it is to be viable.

Good money management means:

  • Balancing your start up capital – how much startup funding do you need, what is the source, and what is the mix between equity and debt?
  • Getting your working capital right.
  • Understanding what is cash and what is profit – how much of your profit gets invested back into the business and how much goes to stakeholders.
  • strategic planning for all of the above.

Business life cycle

How much capital you need, where you position yourself strategically and how well you need to understand business will depend on at what stage you business is positioned in its life cycle.

  • Pre-startup – product/service validation
  • Startup – the business is unstructured, simple bookkeeping, simple product/service lines
  • Survival – the business is gaining some traction, channels firm up with increase in sales
  • Growth – market gets broader, but still simple product/service lines, start to develop systems and more management skills needed
  • Expansion – products/services broaden, systems become more sophisticated
  • Maturity – you are the top of your game

You will face different business issues at different points in the life cycle of your business.

For example, a pre-startup will be grappling with its product and testing its validity.

Compare that with a business in its growth or expansion cycle, which is about funding growth of the business or introducing new product lines or markets.

Simply making it from one cycle to the next does not increase your chances of survival. In fact, the old cliche “The bigger they are, the harder they fall” is true. A more mature operation has a lot of resources invested, and so has a lot at risk.

If you do not have proper management, you will simply fall harder.

Advice, support and sharing.

Sharing, seeking advice, and getting support makes good business.

Just searching and reading this primer shows you are looking for advice and support, which puts you ahead of everyone who is trying to go it alone.

Surround yourself with others who are facing the same problems and issues, and not just those in your own industry. Diversity is a bonus, because it lets you see a common problem from a fresh perspective, and that allows for solutions that you may never have considered had you stayed within the boundaries of your own niche.

What to do with this information

Now, you do not have to be Einstein in dealing with these critical business elements. You do need to be aware of them, address the key fundamentals, and have a plan in place to deal with them, so you do not lose control. Reading this primer is a good first step, but there is a lot more to explore.

Here is what to expect next.

  • A series of emails that will explore the seven factors more deeply. These will include checklists and short tutorials, so you can take action instead of just reading about it.
  • Regular updates.
  • Detailed information around key business fundamentals.
  • Stories from others in business, so you can see how other people have found solutions to their problems.
  • Information about my latest training sessions and other learning tools, such as webinars.

I welcome the opportunity to talk to you one on one. Help me find out more about what it’s like to be in your business. And as always, if there anything at all that is causing you confusion, please let me know. I welcome your questions and feedback.

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Listen to more content about each phase of the business life cycle

Startup Phase | Survival Phase | Growth Phase | Expansion Phase | Maturity Phase

Filed Under: Blog, Education, Mediation Tagged With: Business Failure, Business life cycle, Estimate your costs, Policies around working capital, Strategy, The Cash Conversion Cycle, Ways to fund working capital, What will be the source of the capital?, Working Capital

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Eddie Senatore
Eddie Senatore

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