Digital transformation. – It’s a concept that’s talked about a lot but often misunderstood. For any business going digital, it’s not just about the tech, your online presence, or in-house software. Instead it’s about using the technology to develop new business strategies, to make them customer-focused, fast to react, and to enable constant innovation.
Immediate benefits can accrue through automation, from flexible online accounting systems, payroll processing, booking systems, staff rostering etc. Beyond those immediate benefits, longer term benefits come from improved customer communication and support, with outcomes such as reduced customer churn, higher average spend etc.
However, for many business owners, the benefits are not immediately clear, or they don’t have the skills to assess what part of their processes can be effectively digitised, or how to do it.
That’s where I come in.
With my background in business turnaround and performance improvement, I’ll assess the impact of digitisation on your industry and work with you to develop a strategy for change.
That will include the commercial opportunities from adoption of a digital strategy in your business, and specific advice on systems, processes and technology to provide the maximum commercial benefit for your business.
The following are 4 key benefits from digital transformation. They will help you to survive in a rapidly changing commercial environment, and to drive innovation and growth in your business.
- Customer analysis
- Digital process automation
- Product innovation
- Transformation management